Logo, draft 1

The accent is the brand

The circumflex on the Ê becomes an upward chevron. It reads as a roof and as momentum, so the word carries its own meaning, and the mark stays distinctly French.

Main logo on ink
Main logo on cream
Main logo on vermilion
One line logo
App icon
Large wordmark
The class registration page on a phone
In use on the class page: the one line logo in the top bar, and the chevron as the giant shape behind Frank.

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Two alternatives

Alternative with double chevron beside the name
B. Icon beside the name. Easier to recognize at a glance. It feels more like a software brand and suits the Utilmo + AI side.
Alternative CI seal
C. CI seal. Works as a badge for certification or the conference. It says less on its own, so it’s better as a secondary mark.

Drawn as vector artwork. The letters use Sofia Sans Extra Condensed, an open-license typeface. The name and mark haven’t been trademark-checked, and François hasn’t seen this yet.